Influencer Launchpad Express

Starting with influencer marketing doesn't have to be complicated.

It can be complex, but doesn't have to be complicated too.

If you're a business owner, solopreneur, founder, or marketer who's struggling to swim through an ocean of (sometimes contradictory) information about the best way to go with influencer marketing this course is for you.

This course will do 3 main things for you:

SIMPLIFY - you're going for basics, setting baselines, and focusing exclusively on things you can control in your influencer marketing

CLARIFY - you're going to set crystal clear goals, stepping stones, and processes to streamline things before even getting started

ACTION (ify) - you're going to be taking action that moves you forward every single day

There are 7 modules in total, created to be 100% doable in 7 days, each one guiding you to the end goal - a functional, efficient in-house influencer marketing program of your own.

Day 1 - Strategy & ICP Research

I'm going to show you how to get insights from your audience and find out how to craft the best data-backed influencer strategy to reach your target audience primarily.

Day 2 - Planning and Mapping - Process&Resources

Learn what tools and systems are best for your approach and reduce guesswork when it comes to budgeting and short to long term planning.

Day 3 - Influencer Discovery and Vetting

I will give you the evergreen fundamentals to always finding and vetting influencer profiles, regardless of platform, niche or industry.

Day 4 - Outreach and Communication

Learn how to start your outreach using just a spreadsheet and craft personalised emails at scale that get high response rates, even at scale.

Day 5 - Negotiation and Contracting

Understand the basics of contracting influencers, simplified must have clauses and terms and the best practices to negotiate the best agreement for both sides.

Day 6 - Setting up for Campaign Management

Simple and effective ways to set up and track your contacts and influencer pipeline to make sure nothing slips through the cracks for you or your team.

Day 7 - Simple Tracking and Reporting

Learn how to choose the best KPIs for your goals, track content and campaign performance on an ongoing basis.

BONUS - You get a 1:1, 30-minute call with me included with this course to ask any burning questions and get help with any of the modules and resources included in this.

Looking forward to talking to you!

THIS COURSE IS FOR YOU IF:

• You're a small business owner, founder, or marketer who's just getting started with influencer marketing but has an intermediate level of marketing knowledge
• You have some knowledge of influencer marketing and how it works but you're unsure of how to implement everything and of the technicalities of getting from A - Z with your first collaborations.
• You have less than 4 years of experience running influencer campaigns and/or working with content creators.

THIS COURSE IS NOT FOR YOU IF:

• You're an experienced marketer or influencer professional or have more than 4+ years of experience working on in-house influencer marketing.
• Your business already has an established, working, influencer marketing capability.
• You're an influencer marketing agency owner or planning on opening/scaling an agency - this is for building in-house only and will not help you in any way.
• You're looking to grow, expand and take your existing influencer program to the next level. (that will be a future course :))

IS THIS COURSE THE REAL DEAL?

Yes! The methodology included in this course has been battle-tested in a decade of experience in influencer marketing leading and training teams of up to 10 influencer specialists and working with more than 10k+ influencers, building 6 and 7-figure programs in-house for various brands.

DO I HAVE TO DO IT IN 7 DAYS?

Of course not! You can do it at your own pace and retake/skip at leisure - you'll have lifetime access to this course.

The 7 day framework is proposed to help you not overthink and the info is there to support you (and your team) to take action above everything.

Remember, the quicker you start doing it and get a feel of how things work, the faster you'll learn, become more confident and grow your program to the next level.

This is version 0.1 of this course - I will optimise and adjust everything in it based on feedback and modules will be expanded and nw ones added in the next 2-3 months.

All purchases at the promotional launch price will have lifetime access to all upgraded and improved versions of this course and any upcoming add-ons.